Sales Should Not Make You Feel Dead Inside
You should not have to become fake, pushy, or mildly dead inside just because you need to sell something.
50 Cats helps business owners, employees, and job seekers make sense of sales, pricing, and capacity without hating the process.
That is where my “strategic clarity, no sugarcoating” work gets applied.
This page is mainly for business owners who need sales to make more sense before they chase more leads, raise prices, or accidentally build themselves a very expensive hamster wheel.
If you are an employee trying to sell ideas internally, or a job seeker trying to sell yourself without sounding like a motivational poster in business casual, there are separate pages for that.
The services are complimentary.
Everyone wants more customers. Few can actually handle them.
That’s the part most sales advice skips — the actual math on what your business can really absorb before quality slips, weekends disappear, or that one client starts emailing at 11pm. Capacity planning for business growth sounds boring until you realize it’s the difference between healthy growth and just getting busier and broker. Before you push for more leads, raise prices, or rebuild your sales process, figure out how many customers you can actually handle. Sales help for business owners shouldn’t start with selling. It should start right here, with honest numbers.
Sales gets easier when the math stops lying.
Before you chase more leads, know what your business can actually absorb.

What if
Most products are born out of frustration.
The business owner gets so upset by a problem that they are compelled to solve it for themselves first and then others.
Capacity
The reality hits. We are only one person and can not do all things.
Doing too little becomes just as problematic as doing too much.
How many customers can I service without getting burnt out?
Sales
Then we can figure out how much we need to price products/services to meet or exceed the healthy financial target.

What is 50 Cats LLC?
We do a few things
- Identify what you really sell (hint it isn’t your products/services)
- Get clarity on how many customers you can service before they turn on you
- Find the right mix of products/services you can offer at various price points to match customers risk tolerance levels
- Get your pricing right by understanding how better margins will solve most sales problems
You give them the pen because the relationship is worth more than the sale.
Remember 15% of all of our sales goes towards feeding stray cats, getting them into good homes, and vet care.
